12/26/2023 0 Comments Fashion art popThe Souper Dress (after Warhol) (1968), launched by Campbell’s Soup Company for the promotion Scott’s idea was quickly imitated by others some manufacturers began to specialize in paper clothing. Within a few months the company had received more than 500,000 orders. Though the 1907 Times article described a new French paper thread that was “stout, unshrinkable, impervious to damp, non-inflammable and costs two-thirds less than cotton,” it was the American Scott Paper Company that first brought paper dresses to the market in March 1966 as a promotional ploy for the company’s new line of toilet paper, paper napkins and towels. An 18th–19th century vest in their collection is knitted from paper yarns. Samurai used the shifu technique to make ceremonial clothing. Paper weaving, or shifu, was developed in 16th-century Japan in this technique, strips of paper are twisted into threads and woven together. According to legend, in 988 a Buddhist monk first made himself a provisional choir shirt from the pages of old sutras, initiating kamiko-clothing made from strong sheets of paper that have been softened and starched with vegetable juice to produce a durable material. The opposite practice-using paper to make clothing-came much later in Europe, arising about 150 years ago, but in Japan the tradition of paper clothing extends back a thousand years. Paper and clothing have a longstanding recycling relationship: old rags have been used to make paper since the 12th century, when the knowledge of producing paper was first imported into Europe. Paper has been used in the manufacture of garments and accessories since its invention in China about 2000 years ago. Knitted paper vest from late Edo period (18-19th century) Japan. The name comes from the ancient Greek άτοπος, meaning the strange, the unwonted, the eccentric and the unclassifiable. Atopos cvc is particularly interested in the human figure and costume. 2 Founded in Athens in 2003 by the authors (recently joined by Angelos Tsourapas), Atopos cvc is an interdisciplinary platform that accommodates their backgrounds in art, architecture, anthropology and mathematics. Since 2004, Atopos Contemporary Visual Culture has been collecting paper garments. It was all over in two years the fad faded and consumers moved on, but its merger of paper, visual art, wearable form and consumer delight summarizes a culturally dynamic moment, and remains an inspiration to contemporary artists and designers working at the thresholds of their disciplines. Pop artists like Andy Warhol were enlisted to create and promote them and in turn saw their work appropriated and imitated on the dresses’ surfaces. Though initially an advertising gimmick, the form was quickly appropriated by fashion designers, painters and graphic designers. Thousands of dresses were produced they could be purchased at drugstores, supermarkets, department stores and by mail order in exchange for clipped coupons and box tops. Canadian and European markets soon followed. “Paper fashion” took the United States market by storm between 19. 1 It was not until 60 years later, however, that printed paper garments became a mass-produced reality. “Paper Dresses Soon” announced the headline of a New York Times report from Paris in 1907. The Big Ones for ’68 (1968), promotional paper dress for Universal Studios, with “pop” portraits of the Studio’s popular stars.
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